Text reading 'Hemline Theory' with a pie chart in place of the letter 'O' in 'Theory'.

Ideas that move the needle.

Colorful 3D pie chart with multiple segments in various colors.

Our relationships go deeper than the typical client–agency dynamic. Everything starts with what’s at the core of your brand and a collaborative, can-do spirit. No guesswork, nothing trendy for a trend’s sake. Just ideas that move the needle.

WORK WITH US
Andrea Wiley, Cynthia Saatkamp and Kelley Morice standing together in front of a black curtain, smiling at the camera, dressed in stylish outfits.

Hello.

We’re the women at the helm of Hemline Theory and a mighty team of thinkers, doers and creators. Guided by research, fueled by inspiration, hell-bent on results.

Your brand never looked this good.

Until you met Hemline.

MEET HEMLINE
A colorful graphic with overlapping sections labeled 'Branding', 'Advertising', and 'Public Relations', with images of people and a woman with a dog in the background.

Ideas that pay off.

A strategic creative agency, we build brands that thrive and marketing plans that deliver real return on investment.

see our work
Large outdoor billboard with a scenic image of houses by a lake under a blue sky with clouds. The billboard features green and white text promoting a community, with the phrase "Close to Home. Close to Work. Close to Perfect." and the website TiptonPerfect.com. Part of a woman smiling, wearing glasses and a dark jacket, is visible on the right side of the billboard.

Building brands, story by story.

Take a look at how we helped this client find clarity—and shaped ideas into meaningful results.

EXPLORE Case Study

OUR CLIENTS

The logo of Alia Wealth Partners with the word 'ALIA' prominently displayed and 'Wealth Partners' written below.
Logo of Ballet Memphis in black text
Logo of the Bentonville M.O.V.E.S Coalition in black text on a white background.
Logo of City Thread with circular geometric design alongside the text 'City Thread'
Logo with the text 'folk's folly' and 'Est. 1977' on a black background.
Hilton logo with the text 'Hilton for the Stay' underneath
Logo of Memphis Distribution Services with a stylized 'M' in a circle.
Logo for River Arts Fest in black and gray.
Logo of St. Mary's Episcopal School with a cross at the top.
Silhouette of a person fishing at sunset over water, with the text 'Tipton County' beneath.
Iris Collective logo with stylized flower and text
A circular logo for Wiseacre Brewing Co. in Memphis, Tennessee, with the company name and a hand holding a beer bottle.

let’s work together

CAREERS
CONTACT
From our Memphis team with 💙 Happy 901 Day!
Hemline put Tipton County on the map with a destination brand built to attract new residents as well as regional developers. Tipton Perfect targeted two very different audiences with one cohesive identity. The campaign launched across multiple platfo
A core value at Hemline, the magic of belonging is where great ideas begin. It gives every voice at the table the courage to say, “Wait, what if we tried this?” Because the best ideas don’t come from a lone genius staring at a blan
Megan manages more than the digital side of our clients. She manages to hit Disney World every chance she gets, and she manages to knock off at least a few national park road trips a year to boot. She also manages to raise some pretty talented kiddos
This past weekend Urban Art Commission unveiled a new mile-long mural on the Chelsea Floodwall, and we were proud to celebrate one of the selected artists and Hemliners, Derikah Scott. Her mural is a love letter to North Memphis, the neighborhood she
Hello. We’re the women at the helm of Hemline Theory: Andrea, Cynthia and Kelley. Among us, there’s more experience in the trenches (strategy), on the stage (awards) and behind the scenes (mentoring) than we care to admit. Truth be to

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