it takes many shapes to make a pattern.
At Hemline, we wouldn’t think of working between walls; rather, our best ideas come from shared spaces where we think, plan and collaborate with one another as well as our clients. With our staff, you’ll get senior-level, hands-on, always-available writers, designers, strategists, digital directors and doers. No prima donnas here, only brand designers of the highest fashion.
Kelley M. Morice
OWNER, PARTNER, BRAND STRATEGIST| Email Kelley
Good coffee. Better wine. Best sense of humor. Kelley knows the pulse of Memphis. She should, she's native after all and no one loves this city more. With more than 25 years in corporate and agency communications, it's her big ideas, thoughtful insight and her willingness to look for a new direction that keeps this boutique shop on the map. She's the go-to gal when you need someone to ask "Sure, but why?" of your marketing, and the first to say "of course" to any client's challenge. It's why they keep coming back. That, and a chance to visit with her muppet-like dog Max—the office security guard.
Cynthia H. Saatkamp
OWNER, PARTNER, BRAND STRATEGIST | Email Cynthia
Adventure-seeker and multi-tasker. Traveler, researcher, supermom. Cynthia represents the crossroads of Southern charm and sophisticated, strategic thinking, and for Hemline, she fills both roles. With more than 20 years' experience, our resident MBA, Memphis Business Journal Top 40, Inside Memphis Business Power Player, AAF Marketing Professional of the Year and immediate past president of AAF Memphis is also our chief brand strategist. Making every client feel like the only client, offering sage advice and sound solutions, she is a guiding light for anyone looking to make a move in the markets. But don't let her fool you, because her best moves are often found on the dance floor.
In her more than 20-year career, Aimee has worked for international Fortune 50 companies, for local nonprofits and for everyone in between. With degrees in history and French from the College of Charleston, she opted not to attend law school; rather, she chose instead to get her master’s degree in journalism and put her writing, editing, research and planning skills to work in a different arena. She has served on the Central Gardens Association board of directors, on the marketing committee for the Church Health Center and on the PTO board for her children’s school.
“The art of listening is empowering, and life is just better with music.” For those two reasons alone, Sophie fit well into our Hemline culture, and that’s why we immediately brought her in as project manager. She’s a pro at keeping the details lined up, and ensuring that our client work is thoroughly communicated internally and precisely executed externally. After graduating from The University of Alabama with a degree in apparel and textile design, Sophie worked for Ralph Lauren in New York City as an assistant print designer and fabric associate for Women’s Runway. Once back in Memphis, she freelanced for Carnival Memphis, managing its social media, producing ad campaigns, creating a monthly newsletter, and helping coordinate events and fundraisers. Here at Hemline, we’re better dressed—and better for it—now that Sophie’s back in Memphis, keeping the client work focused and flowing, just like the music she loves.
It’s a palatable pleasure working with Rebecca. Capturing the essence of brands in all their visual glory is what Rebecca does best as she brings cohesion, balance and a fresh, clear vision to her work—and your identity. She’s been in the business for more than 10 years, and has designed and illustrated a wide range of print and digital materials, from logos, direct mail collateral to CD packaging and artwork, display signs, and other layout design. To fuel her creative inspirations in the office as well as around the city, Rebecca cofounded the blog, Memphis Type History, and recently copublished the companion book, Memphis Type History: Signs and Stories From Just Around the Corner. Both pay homage to the iconic signs, style and history of Memphis. Rebecca graduated from Texas State University with a BFA in Communication Design (but Memphis calls her its own, thanks to her stylishly published work).
COPYWRITER & QUALITY CONTROL MANAGER
Heather and the red pen go hand in hand; she has, in fact, worked as lead editor and proofreader for more than 20 years for nonprofits, advertising agencies, marketing communications firms and corporations. Heather got her start in the nonprofit world, working for the American Lung Association (a northern Illinois chapter), serving as head of special events/development and public relations. A seasoned and versatile writer, Heather also has served as editor on projects for clients in the healthcare, banking, entertainment and hospitality industries. Heather received her bachelor’s degree in journalism with a minor in public relations and psychology from Eastern Illinois University.
OFFICE MANAGER AND BOOKKEPPER
Maria might have her head in the books at Hemline, but, as she says, she’s never met a stranger and couldn’t be more friendly to the folks who come to see us at the office. Born and raised in Memphis, Maria comes from a huge Italian family—say no more. As Hemline’s office manager and bookkeeper, Maria keeps tabs on the staff, the supplies and client billings and record-keeping, among many other unsung duties. She came to Hemline from NAI Saig Company, where she was marketing director/office manager, and graduated from the University of Arkansas with a degree in business administration. She certainly offers the best of all worlds in Hemline’s book.
Not only does Isabelle keep the moving pieces in place at Hemline, but she also knows how to generate buzz to bring all the right people together. Whether she’s writing for an award-winning blog or keeping 5,000 employees engaged through a quarterly newsletter, Isabelle moves people, projects and places to action. For Hemline, she supports client projects, ensuring every detail is attended to, buttoned up and ready to launch. Previously, Isabelle served as communications coordinator for American Residential Services, where notable successes included planning and creating content that directly contributed to increasing employee newsletter readership and blog website engagement. She’s also worked in field operations for St. Jude Children’s Research Hospital, helping plan, coordinate and execute fundraising events and cultivate donor relations. Isabelle brings the same sense of can-do, community thinking to her personal pursuits, which include exploring the city or participating in Embark or other young professionals programs. A graduate of the University of Memphis, with a degree in marketing management, Isabelle surely has the pulse of what makes great marketing and a great Memphis tick.
Shelda adds the right mix of substance and style—and a love for color—that brightens Hemline’s office and clients’ brands. A Memphis College of Art graduate, Shelda lends clarity and light to projects, whether concepting a total brand refresh, managing ongoing collateral design or producing design elements for a new client app. She can yuk it up (thanks to her poster and merchandise design for the You Look Like a Comedy Show) or get down to business for clients like Aunt Key’s Apothecary and Make-A-Wish Foundation. Going where the creative spirit takes her, Shelda founded The Hive Collective for local freelance creatives and is on the Memphis Comedy Festival board. Color us happy at Hemline to have her on our clients’ side.