The Hemline Theory of Economics reveals that a smart style moves with the times without changing the core fabric of your brand.
Is your company keeping up with trends while following a pattern for success? Have you sacrificed what your brand stands for? Do you even remember what it is? Perhaps what you need is a new perspective—an agency that comes alongside you and works creatively to seamlessly tie it all together—an agency called Hemline.
We work with our clients as partners to establish a goal that’s grounded in careful research and analysis, ingenuity and collaboration, motivation and measurement. When we reach our goal, we reach it together.
Our approach to how we plan and implement marketing and communications strategies for our clients.
We like to know our clients. Meeting with you and studying your organization enables us to learn about your management styles, internal policies and goals, and current partnerships and marketing plans. We ask a lot of questions. But learning about your goals is only part of the bigger picture.
Before we start to plan, we learn the ins and outs of who and what drives your audiences. We look at similar, local and national nonprofit organizations and community outreach efforts, noting their messages and tactics to branding, engagement, fundraising and events. In doing so, we see patterns emerge and grasp why, how, when and what may influence your audiences and how you compare to your peers.
Using what we’ve learned in steps 1 & 2, we build a “case for support.” We then build a communications creative strategy outlining how to reach the right targets with the right messages. Once the strategy is approved, it is the framework for creative materials.
The first three steps set the groundwork for the creative development process—the actual tools that will build the brand and increase affinity and engagement.
Onboarding key stakeholders is paramount to brand adoption and success as the new platform begins dissemination.
Assessing adoption and engagement is important to ensure that we’re allocating resources most effectively and with maximum intended impact. Determining return on investment (or impact created) closes the loop on communications and marketing strategies and lays groundwork for future initiatives.