The Church Health Center is more than a place and sum of its healthcare and outreach services—and more than a client to Hemline, it's a project of love.

So when it decided to move no more than a mile to the redeveloped Crosstown Building in Midtown Memphis to be part of the Crosstown Collaborative, it was time to welcome a whole new identity, one that more aptly told its story and reflected a newer, broader vision of its mission and purpose. Hemline guided Church Health Center entirely, through its branding evolution, uniting board, staff, community and others, leading branding workshops and coalescing different perspectives, opinions, hopes and desires, into one clear, compelling brand identity as well as its campaign to roll out the Crosstown move.

Strategic Planning | Branding  | Community Partnerships | Public Relations | Research