Baptist Memorial Health Care looked to Hemline as a partner in educating the market on an important new concept in health care: Adverse Childhood Experiences or ACEs.


Regarded as one of the top healthcare systems in the nation, Baptist Memorial Health Care desired to elevate the importance of early experiences and how they can impact a child and family’s future. We help push the education of ACEs, resources, materials and training to the health care provider, the parent and the provider offices in thoughtful ways. Using childlike icons and metaphors to always reinforce our ultimate purpose in building healthy brains in children, our creative approach is different than anything Baptist has ever done before.



  • Strategic Market Positioning

  • Brand Management

  • Creative Concept & Design

  • Print & Digital Promotions

  • Client-Facing Communications Strategy & Planning

  • Internal Communications & Training Materials

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